The snow reflects a lot of light. If larger parts of your image consist of snow, the light meter in your camera will think that the subject is much brighter than it actually is. The camera is simply tricked.
The result is that the camera adjusts this by underexposing the image – thus darkening the image. And then the snow will appear grayish.
And don’t we? The snow must be white!
What you need to do is override the auto – you have to “force” the camera to brighten the image. You can do it in several ways.
Shoot on manual and select a longer shutter speed and / or larger aperture.
Shoot on a semi-automatic program (eg P or aperture / shutter priority) and turn the wheel that controls exposure compensation about one full step to the right.
The white balance controls the color temperature of the image – from cold (bluish) to warm (yellowish).
It is not always the automatic white balance that hangs completely and when shooting in snow the images can easily get the wrong color temperature. You can fix it by setting the white balance to one of the predefined settings that matches the light you are shooting in.
The easiest way is to try out the different symbols. If you shoot in RAW format you can set the white balance in the finishing. If you are shooting in JPG format, you must set this in the camera before taking the pictures.
Read more about what I’ve written about how white balance affects your image, and what you can do to fix white balance.
All images get better with a little simple finishing.
You don’t need Photoshop for many thousands of dollars to get your photos adjusted properly. There are many more affordable and far more user-friendly programs.
In most cases, only small adjustments are needed to elevate the photograph from being medium or perfectly OK to a good image. Often it may be enough to adjust a little on light, contrast and color saturation.
The cold significantly reduces the battery life of your camera. Keep the camera battery warm in a pocket against your body and bring it out when you plan to take photos. Then you don’t have to let the camera stop before the good motifs show up.
A large memory card doesn’t cost that much. Make sure you have one (or more) memory card that holds so many images that you don’t have to think about space. Then just flick away as long as the battery lasts, and then you just select the best pictures afterwards.
Take lots of detail photos in addition to the pictures you would otherwise take. For example, pictures of your kids in the snow, it might be a good idea to take some pictures of the snow-covered mittens, the little children’s shoes in the snow, close-up of the skates on the ice, etc. Such detailed pictures are nice to decorate when you have a beautiful day time to create a photo book or frame pictures for the nursery.
Good luck with the photography. Remember, the most important thing is to have fun! 🙂